Headquarters: Oxford, UK

URL: https://getellipsis.com

Ellipsis is emerging as a market leader in “GEO” for B2B technology companies. This is a high-impact, hands-on role in a fast-moving and ambitious agency.

Description

The transition to AI search has put a lot of the SEO industry on the back foot. Ellipsis has always been consultative/strategic in our approach, we started building AI search products in 2021 on GPT-2, and thus this has been a time for us to thrive.

Today, we think we have a better understanding of AI search than almost anyone else. We have both the tracking product (built in-house), the data (~25 million AI answers for analysis, with more tracked weekly), and the execution end-to-end from strategy, to writing, to in-house design, to optimization, and performance reporting.

This is a new role that further builds out our commercial function. You will be joining us at a very exciting time.

What you will own

You will own Ellipsis’ client relationships. Every client should always know what we're doing, why, and what it's achieving -- without having to ask. The book should grow through renewals, expansions, referrals, and case studies.

Ellipsis is an AI search agency, and our customers are predominantly B2B technology companies. We work with a lot of startups and scale-ups; B2B tech has been our bread-and-butter although we are also having success with B2C and have some very high profile clients in this area.

We are UK-based but fully remote and have been since day 1, 8 years ago. A lot of the team is UK based, our core business hours are UK, but we are fully remote and there is no location requirement for this role. Our clients are a mix of UK, Europe, and US-based.

Sales and delivery are working well. The gap is the layer in between: after a client signs, nobody formally owns the relationship; the story of what we’re doing and why, the communications, the renewals, the expansion conversations. Today that’s informally covered by the MD/ Founder, which caps how much the business can grow and means things slip during busy periods.

Your role will be to take this over, own key accounts, and have impact across the whole business. Success looks like retaining our customers, successfully expanding and renewing accounts, and collaborating tightly with Operations, Strategy, and Sales to further our continuous improvement and growth.

You will report directly to the MD/ Founder and be expected to contribute as a senior leader in the team.

Supporting signals will be seen in the day-to-day: clients are not chasing us to find out what’s happening, call prep and calls have a clear story running through the deck that you own, you are nudging Operations and Strategy to ensure the voice of the customer is heard internally; and expansions, case studies, and referrals happen because someone owns them.

What you'd do

Own the story for each client. What they bought, what they want, what we've done, what's next -- and tell it clearly. The team preps the data and analysis; you make it land. You own the narrative in client decks and calls.

Run the communication rhythm. At the start of each week, quick updates to clients via Slack (what we did, what’s next, what’s blocked, performance highlights); ad-hoc comms throughout the week via email and Slack, and either monthly or fortnightly calls depending on the client. 

Understand our clients’ businesses so you can contribute and expand. Ellipsis has an extremely consultative sales process and our clients trust us as experts. In many instances, we’re brought in to do “GEO” but end up as a strategic marketing partner. This creates expansion opportunities which you can pursue as long as you understand their business and where we can contribute more -- expansion and adding value go hand-in-hand and we build for the long-term success of the business.

Be curious about AI search and strategy. AI search is changing quickly and Ellipsis is leading that change. We are constantly producing new research, looking at data, and optimizing our approach. You will work with a Strategy Lead for each account (and the Head of Strategy across the business) but need to be curious, data literate, and capable of deeply understanding what we’re doing and why -- which will let you confidently hold the room when discussing strategy, and advocate for the client’s needs effectively.

Front the key relationships. For the top ~8-10 accounts, you attend the calls and run the relationship. For the rest, you own the story, ensure internal alignment, and step in on renewals, risk, or expansion (Content Managers front the regular calls).

Own renewals and expansions. Spot and shape upsell opportunities, run the renewal conversations, chase case-study permissions and referrals. You’ll need to both be able to smell adjacent opportunities (we are currently one of the few agencies that can do strategy, copy, and design for a “GEO friendly website”, but don’t advertise this enough!) and guide renewals/expansions (which are always inherently tied to strategy and what more we can do for the customer).

Advocate for the client internally. When work is late or off-brief, you say so and chase it. You represent what the client actually asked for, even when that's uncomfortable.

Report and contribute to planning internally. You’ll join (and lead part of) the Monday morning pipeline and accounts review meeting, where we plan upcoming business and assess the state of renewals and expansion opportunities with existing accounts. You’ll work closely with Operations to ensure we have the right capacity at the right time, and work closely with Sales to ensure you understand incoming prospects and are ready to advocate for their needs internally from day one.

What this role is not

Not a project manager or a status-updater. Not operations -- you flag delivery problems, the ops lead fixes processes. Not new-business sales -- acquisition is covered.

Requirements

You’ll have o