CRM & Lifecycle Marketing Lead
10ML | Remote (EU) / Dortmund, Germany
Àwọn Àkọ́lé
One 10ML perfume decant should lead to the next. You make that happen at scale: you own email, SMS, WhatsApp and on-site messaging for 10ML perfume decants and samples, across every market and language.
Location: Dortmund, Germany, or remote within the EU · Full-time, permanent
Salary: €95,000–€130,000 gross per year plus an annual performance bonus
About 10ML
10ML is a European perfume retailer headquartered in Dortmund, Germany. Founded in 2025, 10ML sells original designer and niche perfumes as 3ml, 10ml and 30ml perfume decants and samples. 10ML buys from authorized EU distributors and directly from the brands, and decants every perfume itself. 10ML says it has more than 100,000 customers.
Total annual revenue across all sales channels in 2026 is close to €21 million. 10ML's ARR is more than €10 million.
What 10ML offers
- A salary at the top of the market, plus an annual performance bonus
- Remote work anywhere in the EU (unless the role is on-site), or the Dortmund office if you prefer
- 30 days of paid holiday
- €2,000 personal learning budget per year, plus conferences
- A monthly perfume allowance to explore the 10ML catalogue of perfume decants
- Top-spec laptop and the tools you ask for
- Company pension contribution and, in Dortmund, a fully paid Deutschlandticket
- Short decision paths, real ownership and budgets that match the ambition
How to apply
Send your CV and anything that shows your work (portfolio, links, results) to jobs@10ml.com, with the role title in the subject line. English is the working language; German is a plus unless the role says otherwise.
Full role details: https://10ml.com/careers/crm-lifecycle-marketing-lead
Àwọn Ìkúndùǹ
- 5+ years in CRM or lifecycle marketing for a D2C e-commerce brand with a large, multi-country customer base
- Hands-on with a modern ESP or CDP (Klaviyo, Braze, Customer.io, Resend or similar) and with HTML email
- Strong analytical habits: cohorts, holdout tests, attribution
- Excellent written English; another EU language is a plus
- Bonus: beauty, fragrance or consumer retail experience
Àwọn Àṣẹ
- Own the lifecycle strategy: welcome journeys, browse and cart recovery, post-purchase, replenishment, loyalty and win-back
- Build segmentation and personalisation on purchase history, scent preferences and behaviour
- Run A/B tests on subject lines, offers, timing and content, and grow revenue per recipient
- Localise campaigns for German, French, Italian, Spanish, Polish and other EU audiences with the content team
- Own deliverability, list health and CRM data quality with engineering and data
- Report on retention, repeat purchase rate and CRM-attributed revenue
Àwọn Àtòjọ-ẹ̀yàn Àwọn Àtòjọ-ẹ̀yàn
Àwọn Ìṣàmúlò-ètò: 5 ọdun
Fipalẹ̀: 1 hour, 53 minutes Àwọn àwọn ààyè-iṣẹ́
Àwọn Àwòrán 7
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