Headquarters: United States

URL: https://jobs.workable.com/company/p7mZAaKx9GKjQtS2YMqN87/jobs-at-freebird

Freebird® is a 9-figure DTC brand serving over 2 million customers. We’re hiring a Senior Creative Strategy Lead to develop and scale acquisition creative across multiple products.
You’ll own the creative strategy for your assigned lanes: understanding our customers, finding new angles, writing persuasive hooks and scripts, developing visual formats, and expanding proven winners. Working closely with writers, creators, editors, and Paid Media, you’ll turn customer insights and performance learnings into clear creative direction and ads that drive profitable growth.
We’re looking for a hands-on strategist with strong direct-response fundamentals, visual creative instincts, and experience evaluating Meta creative at scale. You should be able to explain why an ad converts, show how you helped make it work, and identify what to test next. Success means discovering new sources of growth and increasing the profitable spend supported by what’s already working.
What You'll OwnBuild Deep Customer Intelligence That Drives CreativeThe creative portfolio is only as good as the customer understanding behind it. You'll own that understanding for every lane you're assigned.

• Establish a research foundation for each lane using customer reviews, interviews, surveys, comments, competitor analysis, and performance insights.

• Develop specific personas grounded in real desires, fears, objections, buying triggers, necessary beliefs, and actual moments where our products matter to customers.

• Translate research into actionable creative opportunities, with clear customer insights and hypotheses behind every new concept direction.

Discover New Angles and Open New Acquisition OpportunitiesYou'll build new sources of acquisition growth while systematically expanding proven winners.

• Continuously identify and test new customer segments, purchase motivations, use cases, and creative territories that aren't yet represented in the portfolio.

• Produce new winning angles that can sustain meaningful spend within lane-specific acquisition targets.

• Maintain a deliberate discovery pipeline that broadens the portfolio's sources of growth rather than concentrating on the same angles until they exhaust themselves.

• Personally develop angles, hooks, and scripts using direct-response fundamentals: consumer psychology, awareness levels, market sophistication, necessary beliefs, mechanisms, proof, and storytelling. Compress the core promise into clear, compelling hooks.

Develop Winning Visual Formats and ExecutionsYou'll own how an idea is packaged visually, from the opening hook through the proof that makes it persuasive.

• Identify, adapt, and develop visual formats that make customer insights compelling across UGC, native content, demonstrations, animation, creator-led storytelling, and static creative.

• Define how each concept comes to life through opening visuals, demonstrations, shot direction, pacing, on-screen text, and editing direction.

• Reverse-engineer successful paid and organic creative from competitors, other brands, and adjacent industries. Understand why it works and adapt the underlying approach to Freebird's customers and products.

• Partner with creators, editors, and production to carry the strategic intent through the finished ad.

Build and Maintain a Diversified Creative PortfolioYou'll own a living creative territory map for every assigned lane. That map is not a filing system. It's the strategic view that tells us where we are, what we know, and where we need to go.

• Track what is winning, declining, promising, under-tested, and unexplored across each lane.

• Ensure purposeful coverage across priority personas, angles, awareness stages, formats, ad frameworks, and creator demographics.

• Identify portfolio concentration and coverage gaps, then direct testing toward the opportunities most likely to improve acquisition performance.

Turn Strategy Into Clear, Executable Sprint PlansStrategy that doesn't translate into production-ready direction is not strategy. It's ideas.

• Build monthly Creative Portfolio Sprint Plans supporting 30 concepts per month per active lane.

• Prioritize opportunities based on customer evidence, performance learnings, business needs, and production capacity.

• Give writers and production clear direction on audience, awareness level, customer tension, angle, hypothesis, mechanism, proof, visual format, and opening execution.

• Deliver on time and resolve strategic questions quickly enough to support the sprint cadence.

Systematically Expand Winning Creative
• Identify what is actually driving a winner's performance: the customer insight, message, proof, or execution that's making it work.

• Build expansion plans across relevant personas, hooks, formats, creators, proof, scripts, stories, and demonstrations.

• Increase the profitable spend supported by winning territories while continuing to develop new opportunities alongside them.

• Recognize declining performance early and direct the next wave of expansion or discovery before the territory runs dry.

Build a Reliable Performance Learning Loop
• Partner with Paid Media and Analytics to evaluate creative by CAC, purchase volume, and profitable spend potential across lanes, personas, angles, concepts, and formats.

• Understand how Meta testing and delivery affect results. Distinguish proven winners, clear losses, and inconclusive tests by considering spend, purchase volume, distribution, and execution quality.

• Use hook, hold, click, and engagement metrics to diagnose performance alongside acquisition outcomes.

• Turn completed tests into clear decisions: expand, revise, retest, deprioritize, or explore further.

• Feed findings back into territory maps, briefs, and sprint priorities so the portfolio actually improves with each cycle rather than repeating the same tests.

Raise the Strat