About us
At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Agentic AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn't just in the hands of big brands - we need to try to help small businesses and creative individuals too.

The role
Workflows are how most of the creative on Pencil gets made. A workflow is a visual sequence of steps, covering inputs, generation, brand assets, scoring, branching logic and delivery, that a person builds once and runs again whenever the job repeats, on demand or on a schedule. This role owns that product and the connections that feed it, with one goal: more workflows built and run, by more people, across every customer.

You will own Workflows and Integrations. That covers the workflow builder, templates, scheduling and run management, and the steps that workflows are built from. It also covers the platform's third-party connections outside media: digital asset management systems, file storage such as Google Drive, translation services, data services such as Foreplay, and more than a hundred other business tools. You will make those connections part of the workflow itself, so that a run can start from a client's systems and deliver back into them. You will build them on a common framework, so that each new connection is quicker to ship than the last and client teams can build on it for individual clients.

You will also own how workflows show up inside Scribble, our creative agent. Agents can already run as steps inside a workflow. The next step is for Scribble to find, build, change and run workflows on a person's behalf and report back as they run, and for a workflow to pause for a person's decision and act on it. You will work closely with the team that builds Scribble, and you will own the workflow experience it works through, so that a workflow behaves the same whether a person or an agent is driving it. When that works, building a workflow stops being a specialist job.

Key responsibilities

• Own the charter for Workflows and Integrations: the durable problem, success metrics, and an explicit in and out scope list.

• Grow adoption across every customer, measured by the number of workflows built and run and the number of people building them.

• Make building a workflow simple enough for a marketer or creative to do without help, through templates, guided set-up and defaults that cover the common jobs.

• Own the workflow experience that Scribble works through, so that an agent can find, build, change and run a workflow with the same tools a person uses.

• Make human review part of the run: a workflow should pause for a person's decision, record it, and continue down the right path.

• Make runs dependable at volume, with scheduling, run management, failure handling and clear status, so that a team trusts a workflow to run unattended.

• Own third-party integrations outside media, from digital asset management and file storage to translation and data services, and make them built-in steps in a workflow, so that a run can start from a client's systems and deliver back into them.

• Set the integration framework and standards that client teams build on when they connect a system for a single client.

• Work with customers to find the jobs they repeat every week and turn them into workflows and templates that others can reuse.

• Run the full lifecycle from discovery to post-launch review, with a written hypothesis before every ship and a review against it afterwards.

• Use product data and structured customer feedback to set priorities, working backwards from evidenced customer need.

• Partner closely with design on the builder experience, and with engineering on run reliability and the integration framework. Partner with the PMs who own Scribble, agents and the editor, and with the client teams who build on your framework.

Your background
You will have three to five years of product management experience, and you want to own a key product and take it to the next level. You might be a great fit if you can walk us through:

• A product you grew from a small group of power users to broad adoption, and what you changed to get there.

• Shipping a builder, automation or workflow tool, and what you learned about making something powerful easy to start with.

• Building integrations with third-party platforms or APIs: how you chose which to build, and how you kept them working.

• A time you built from validated customer need in a domain you had to go and learn. If your instinct is to start with a demo, this is not the role.

• A decision you changed because the data told you to. Fluent in qual and quant.

• Experience with AI agents or AI-assisted products is a plus.

You'll Thrive Here If You…

• Move Fast. You're comfortable making decisions with imperfect information, iterating quickly, and fixing things before they become fires;

• Stay Human. You care deeply about users and teammates, and design with empathy for real workflows;

• Act Like an Owner. You take responsibility for outcomes, not just outputs. You spot problems early and take initiative to fix them.

• Keep It Simple. You fight unnecessary complexity, design reusable patterns, and make hard things feel intuitive.

• Love to Surprise. You enjoy finding unexpected ways to delight users, especially in the last mile of polish and usability.

KPIs & Success Measures
We will measure success through outcomes and quality, not just output:

• Builder share (lead): percentage of monthly active users who build or edit a workflow. Target [TBD]%.

• Workflow adoption (lead): percentage of monthly active users who run a workflow. Target [TBD]%.

• Workflow run growth: month-on-month percentage growth in workflow runs. Target [TBD]%.

• First workflow conversion: percentage of new users who complete a